What are the four principles of Marketing

Are you being Bludgeoned by Marketing Information?

I’m long on easy beats hard every time. If you look around the net you can find all kinds of information on product marketing. “Google” Product Marketing and you will come up with 68,500,000 sites.

Stay at it long enough and you can spend hours reading information relating to this, that and the other thing. Its not that the information isn’t useful but where do you stop. I’m sure it’s an addiction or I’m going to be responsable for labeling it one. I’m calling it the, “What did I just read” syndrome.

According to the 20/80 principle, 20 % of your marketing ideas will produce 80% of your results. So boil it down to a few simple bedrock principles. Do them well and your likely to be succeed.

When we boil marketing down it really comes down to 4 things.

1. Find a customer

2. Increase the number of customers

3. Persuade these customers to buy more

4. Encourage these customers to buy more frequently

More customers, more orders. More often. That’s it, these are the buttons on the control panel called the customer.

Dress it up, make it eye-popping and techno-brilliant. If you aren't addressing these principles on a daily basis. Someone else will and you will end up with an overhead-time-sucking monstrosity called a website.

For some more ideas read: Confesions of an on-line Marketer